This is the question we get asked most often, and the honest answer is that it depends on traffic. A website does not create demand out of thin air. It converts the people who find you.
Still, there are numbers you can hold your site to.
The maths in plain English
Leads equals traffic multiplied by conversion rate. A tradie site that gets 500 visits a month and converts at 5 percent gives you 25 enquiries.
If your site converts at 1 percent, you are getting 5. Same traffic, five times the difference, and that is entirely down to how the site is built.
What a good conversion rate looks like
For local trades we expect 4 to 8 percent of visitors to call or fill in the form. Emergency trades like plumbing and electrical often run higher because the intent is urgent.
Under 2 percent usually means one of the basics is broken. Slow load times, no number visible, no reviews, or the site does not mention the suburbs you cover.
Counting calls, not just form fills
Plenty of tradies think their site is doing nothing because the contact form is quiet. Then we set up call tracking and find it is bringing in a dozen calls a month.
Track both, or you will make decisions on half the picture.
A realistic first year
A new site with fresh local SEO usually takes three to six months to build momentum. Somewhere between 10 and 40 enquiries a month is a normal target for a suburban trades business once things settle.
If you want leads faster than that, Google Ads is the lever. SEO is the one that keeps paying later.
Want a hand with this?
We build websites, run local SEO and manage Google Ads for Australian trades businesses. No lock-in contracts and no jargon.
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