Painting sells on presentation. Your website is often the first finish a customer sees, so it needs to look as sharp as your cut lines.
Lead with before and afters
Nothing converts a painting enquiry like a good before and after. Six strong pairs beat 60 average photos.
Shoot from the same angle, in the same light, and keep the images compressed so pages stay quick.
Split residential and commercial
A homeowner repainting a weatherboard and a builder needing a whole townhouse block have nothing in common. Give each their own page and their own proof.
Talk about prep, because that is what you are selling
Anyone can roll paint. Explaining your prep, your undercoats and the products you use is how you justify a higher quote against the bloke doing it for half price.
Give a price range
You do not have to publish a full price list, but a rough range for a standard three bedroom interior filters out people who were never going to book and makes serious enquirers more comfortable.
Make the quote request simple
Let people upload a photo with their enquiry. You will quote faster and more accurately, and they will feel like the process has already started.
Local SEO for painters
Interior painters plus suburb, exterior house painting and roof painting are the searches worth chasing. Build a page for each service and keep your Google profile stocked with recent job photos.
Want a hand with this?
We build websites, run local SEO and manage Google Ads for Australian trades businesses. No lock-in contracts and no jargon.
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