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The 7 essential features every plumber website needs

6 min read

Every plumbing site we build has these seven things. Miss any of them and you leave jobs on the table.

1. A tap to call button that follows the user

Sticky on mobile, visible in the header on desktop. Plumbing is urgent and people want to talk to someone.

2. Clear emergency messaging

State your response time and your after hours availability in the hero. If you do not do after hours, say so and set expectations.

3. A page per service

Blocked drains, hot water, burst pipes, leak detection, gas fitting, bathroom renovations, backflow testing. One page each.

4. Suburb pages

Real content about the areas you cover, not a list of 60 suburb names in the footer.

5. Licence, insurance and guarantees

Your plumbing licence number, public liability cover and any workmanship guarantee. Written plainly, not buried in fine print.

6. Live Google reviews

Pulled in automatically so they stay fresh, with the star rating visible near the top of the page.

7. A short enquiry form

Name, phone, suburb, job description. Four fields. Anything more and you are filtering out customers, not tyre kickers.

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