Every plumbing site we build has these seven things. Miss any of them and you leave jobs on the table.
1. A tap to call button that follows the user
Sticky on mobile, visible in the header on desktop. Plumbing is urgent and people want to talk to someone.
2. Clear emergency messaging
State your response time and your after hours availability in the hero. If you do not do after hours, say so and set expectations.
3. A page per service
Blocked drains, hot water, burst pipes, leak detection, gas fitting, bathroom renovations, backflow testing. One page each.
4. Suburb pages
Real content about the areas you cover, not a list of 60 suburb names in the footer.
5. Licence, insurance and guarantees
Your plumbing licence number, public liability cover and any workmanship guarantee. Written plainly, not buried in fine print.
6. Live Google reviews
Pulled in automatically so they stay fresh, with the star rating visible near the top of the page.
7. A short enquiry form
Name, phone, suburb, job description. Four fields. Anything more and you are filtering out customers, not tyre kickers.
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