You do not need to do everything at once. You need to do a few things properly, in the right order.
This is the order we work through with new clients.
1. Google Business Profile
Free, and still the single biggest source of local trade work in Australia. Fill in every field, list your services, set your service areas and post photos of real jobs each month.
2. Reviews
Aim for a steady drip rather than a burst. Two or three new reviews a month beats twenty in one week.
Ask on site, while the customer is happy, then send the link by text before you drive off.
3. A website that converts
Fast, mobile first, one page per service and one page per main suburb. Phone number everywhere, short form, real photos.
4. Local SEO
Service pages, suburb pages, consistent business details across directories, and a handful of decent local links. This is the long game and it is where cost per lead really drops.
5. Google Ads when you need volume
Tight suburb targeting, exact match keywords for the jobs you actually want, and negative keywords for the ones you do not. Turn it up in the quiet months and down when the calendar is full.
6. Follow up
Answer every enquiry the same day. Quote within 24 hours. Ring once if you do not hear back. Most tradies lose more work here than anywhere else in the funnel.
Want a hand with this?
We build websites, run local SEO and manage Google Ads for Australian trades businesses. No lock-in contracts and no jargon.
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